Pinterest’s 2025 Trends: What Brands Need to Know to Stay Ahead

With Pinterest’s trend predictions for 2025 now out, it’s time for brands to get creative. The coming year promises fresh, exciting trends that will reshape the way businesses engage with audiences. As a creative strategist, I’ve picked three standout trends that I believe brands can tap into to stand out and build stronger connections with consumers. Let’s take a look at these trends and how brands can leverage them in their influencer marketing strategy to make a significant impact in 2025.

1. Surreal Aesthetics: Curvy Candlesticks and Fantastical Decor

Pinterest’s prediction of "surreal aesthetics" is one that’s sure to catch eyes in 2025. Picture curvy candlesticks, gravity-defying centerpieces, and fantastical flowers—visuals that are both dreamlike and unexpected. This trend isn’t just about creating a beautiful tablescape; it’s about infusing modern surrealism into your brand’s aesthetic to make a bold statement.

Gen X and Boomers are driving this trend, proving that surrealism isn't just for the younger generation. As you think about how to incorporate this aesthetic into your influencer marketing strategy, consider partnering with influencers who can create visually stunning content that will stand out in their followers’ feeds. For example, imagine a skincare brand targeting a more mature audience using surreal tablescapes in their PR launches. These quirky visuals would undoubtedly make influencers' content pop and grab attention on social media.

But here’s where it gets interesting: what if a traditionally “stuffy” industry like pension providers embraced this surreal trend in their influencer marketing strategy? Picture a retirement campaign that says, “Let’s redefine retirement parties.” No more boring carriage clocks—let’s bring in vibrancy, fun, and surreal elements. You could collaborate with an influencer approaching retirement and have them throw the most colorful, avant-garde retirement party ever, showcasing that retirement isn’t something to dread, but something to celebrate in style.

2. Nesting Parties: Supportive Parenting for the Win

Next up is a trend that’s all about community support: nesting parties. Pinterest describes this as the baby shower as it should have always been—less about gifts and more about helping new parents prep for the postpartum period. As a creative strategist, I can see how brands could tap into this growing trend, which is being driven by Gen Z and Millennials, using their influencer marketing strategy.

Instead of the typical baby shower, where the focus is on material items, nesting parties are about coming together to help parents prepare their home and minds for their baby’s arrival. This could include anything from meal prepping to organizing the nursery or even offering advice on self-care. The idea is to make the transition into parenthood smoother and more supportive.

One way to tap into this trend through your influencer marketing strategy would be for a homeware brand to send out nesting party baskets to influencers and have them host parties that focus on setting up a home for the baby’s arrival. Interior brands could also get involved, encouraging influencers to host painting parties for their new nurseries.

But here’s where it gets really interesting: what if a cleaning brand jumped in? Instead of the typical “do the chores” approach, the campaign could focus on showing love through practical acts of help. Imagine a cleaning brand targeting new parents with a campaign that says, “Don’t be the guest who expects to be served. Be the one who rolls up their sleeves and helps.” This influencer marketing strategy could highlight that cleaning isn’t just about tidying up—it’s a meaningful act of love and support.

3. Coordinated Fashion: Twinning is Winning

Finally, let’s talk about coordinated outfits, a trend that will likely take over the group chat in 2025. Pinterest predicts that matching outfits will become all the rage, from festival fits to date-night looks. The key here is to create a sense of unity and connection through fashion, with Gen Z and Boomers leading the charge.

For brands, there’s a lot of potential in turning this fashion trend into an opportunity to engage with audiences through your influencer marketing strategy. A fashion brand could tap into this by promoting matching outfits for influencer friends. Think of it as a shopping experience where the influencers are styling themselves and their friends, fostering a sense of camaraderie and fun. The key message could be something like “Twinning is winning,” emphasizing the joy of matching with your best friends.

But it doesn’t have to be limited to fashion. Imagine a restaurant or coffee shop chain getting in on the trend. They could have influencer friends visit their store dressed in matching outfits, ordering the same drinks or meals, and capturing the fun on social media. This would tie into the idea of friendship and connection, with the tagline: “Great minds think alike—and we’ve got the place for you to connect.” This influencer marketing strategy would create a sense of community and engagement, promoting the brand as a space where friendships thrive.

Key Takeaways: How Brands Can Capitalize on Pinterest’s 2025 Trends with Influencer Marketing Strategy

As we look toward 2025, these trends provide a great opportunity for brands to get creative, connect with audiences on a deeper level, and redefine traditional campaigns. Here’s how brands can tap into these trends using their influencer marketing strategy:

• Surreal Aesthetics: Infuse your brand’s visuals with curvy, whimsical, and otherworldly elements to create a fun and memorable aesthetic. This trend works especially well for brands targeting Gen X and Boomers, adding a modern twist to traditional industries.

• Supportive Parenting: Shift the focus from material gifts to emotional and practical support for new parents. Brands in homeware, cleaning, and even interior design can tap into this trend by promoting community-driven events and campaigns that help parents prepare for the postpartum period. Integrating influencers into this strategy will help bring authenticity to the message.

• Coordinated Fashion: Harness the power of matching outfits to create deeper connections among consumers. Whether it’s through influencer campaigns or social spaces, coordinated looks can help reinforce shared experiences and strengthen relationships.

Ultimately, these trends are about celebrating and connecting—whether it’s through surreal celebrations, supportive parenting, or the joy of shared fashion. As brands, embracing these creative, unexpected trends through an influencer marketing strategy will allow you to connect with your audience in a way that feels fresh, fun, and highly engaging.

So, as you prepare your 2025 campaigns, keep these trends in mind and look for ways to create memorable experiences that resonate with your audience. The key is to be authentic, bold, and willing to think outside the box.