Branded Digital Video
I have produced branded digital video campaigns for Compare The Market, NatWest and Clairol airing on HuffPost and Yahoo (examples below).
I oversaw the creative process of developing narratives from ideation through to delivery. I sourced and hired the crew and led the team of graphic designers, DOPs, casting producers, comedy writers and editors.
I developed shoot schedules and budgets and oversaw scripts treatments and location decisions. I worked directly with celebrity talent (Gabby Logan, Russell Kane and June Sarpong) and their agents, oversaw contract negotiations and social media posting to ensure ASA compliance.
I managed the agency relationships, stakeholders and clients to deliver stand out quality video content that was on budget, to deadline and exceeded the clients brief.