Small Fortune app

I produced an iOS/Android game app for ITV primetime gameshow - Small Fortune hosted by Dermot O’Leary. I led a small team of game developers to the a very successful launch which placed the app in Apple’s top three new free apps chart.

I worked across the content strategy and produced regular analytic reports drawing out key insights to create recommendations that boosted engagement and revenue.

I also produced the TV ad (below) for the app which aired to an audience of millions on Saturday nights on ITV.

As a company we then sold the format of the show to NBC and I worked to scale the app up for their international sales package and spearheaded the US specific release.

Our work for NBC led to a further commission for the first official game app for The Weakest Link for BBC Studios in the US. The Weakest Link app will be released later this year.