Max Klymenko X Quickbooks

QuickBooks wanted to launch their latest accounting software update in a way that felt socially native and culturally relevant, rather than relying solely on a traditional press campaign.

Working on the creator strategy for the campaign, I identified Max Klymenko’s Career Ladder series as a strong fit for the brief. The thinking behind the idea was simple: audiences already trusted and understood the format, meaning the brand could become part of an existing creator conversation rather than interrupting it.

Rather than creating a standalone branded concept from scratch, we integrated QuickBooks directly into Max’s existing content ecosystem by filming a special edition of Career Ladder live from the QuickBooks press launch itself. The activation also extended beyond social content, with Max appearing on-stage alongside key QuickBooks team members as part of the wider event programming.

I worked closely with both the client and creator teams throughout the process to help shape the integration and ensure the partnership felt authentic to Max’s audience while still delivering against the client’s wider campaign objectives.

The resulting content generated more than 4 million organic views on TikTok alone and became a strong example of how brands can successfully integrate into creator-led formats in ways that feel additive to the audience experience rather than interruptive to it.