I led the end-to-end creative strategy for Dove x Netflix’s Bridgerton launch, developing the immersive creator-first concept that transformed a fragrance launch into a culturally relevant social moment. Inspired by the world of the Ton, I designed the multi-sensory event journey and originated the key creative touchpoints across the experience - from Regency-inspired scent discovery rooms and live theatrical interactions to high-impact social capture moments designed to drive FOMO and creator amplification.

Working closely with Dove, Netflix and production partners, I oversaw the creative development from concept through to live execution, ensuring every detail aligned with the overarching vision while balancing premium brand storytelling with creator-native content opportunities. Hosted at The Lanesborough in London, the experience welcomed creators and media into a fully branded takeover featuring costumed actors, fragrance masters, therapists, a live string quartet and curated high tea, all designed to maximise emotional immersion and social shareability.

The campaign brought together 45 creators and media across the UK, Germany and India, generating high-impact Instagram Reels and TikTok content that extended conversation far beyond the event itself. By combining fandom, experiential storytelling and social-first creative strategy, the launch successfully elevated Dove’s self-care credentials within a premium entertainment partnership while driving strong creator engagement and launch-day buzz across multiple markets.