Penguin Platform

I created, launched & grew Penguin’s social media brand for teens - Penguin Platform, across YouTube, Twitter and Instagram which now has 32k YouTube subscribers and 27k Instagram followers.

I produced weekly bespoke videos for YouTube scripting, filming, editing and presenting.

I devised and implemented the influencer strategy - including content partnerships with the likes of Zoella, Hannah Witton & Giovanna Fletcher.

I ran regular experiential events such as pop-up at Summer In the City and book launches with influencers