https://aissetougriffin.com/blog-4-1 daily 0.75 2024-12-15 https://aissetougriffin.com/blog-4-1/blog-post-title-four-9w4fl monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/edd13748-3e9b-4a6c-a4ca-629c29147d4f/Screenshot+2024-12-08+at+17.10.04.png Blog - Pinterest’s 2025 Trends: What Brands Need to Know to Stay Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/2d4ca593-b327-4ba3-af8d-60a2cd7437b8/Screenshot+2024-12-08+at+17.10.34.png Blog - Pinterest’s 2025 Trends: What Brands Need to Know to Stay Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/07df5d9b-bbb5-4c15-a3f7-24d8b6bc0b19/Screenshot+2024-12-08+at+17.10.24.png Blog - Pinterest’s 2025 Trends: What Brands Need to Know to Stay Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://aissetougriffin.com/blog-4-1/blog-post-title-three-h4g5n monthly 0.5 2024-12-15 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/656f3c1a-e258-44c3-9843-2d208033bdb6/vitolda-klein-L8oEIAZ59_g-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/9f2ee6fe-e1a2-4be3-8488-6ec0f72ab350/kenny-eliason-uaQpinemVoo-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/7360dafe-ed15-48bd-8da8-5ae223b307ce/nappy-azaG6PN3MJE-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/519087ac-ee0a-41ec-a2ea-eb94fef3b838/kelly-sikkema-3-Tc_5LROrM-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/7c9d8e0d-dc0f-466e-8354-d1d8f7ffe8e3/linkedin-sales-solutions-0QvTyp0gH3A-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/e7cb3c17-2c5b-4d1f-912d-028e6ab6fc0e/kelly-sikkema-3-Tc_5LROrM-unsplash.jpg Blog - Why Returning to Work Part-Time After Maternity Leave Can Be a Scam (and How You Can Avoid the Pitfalls) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://aissetougriffin.com/blog-4-1/blog-post-title-two-5l89k monthly 0.5 2020-05-20 https://aissetougriffin.com/blog-4-1/blog-post-title-one-lkkj3 monthly 0.5 2020-05-20 https://aissetougriffin.com/home daily 1.0 2026-05-13 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/40cfc4fa-b4a2-4fcf-8aa9-eaa0c291a7d6/Screen+Shot+2022-03-23+at+08.52.50.png home Branded digital video https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/62360f30-a02a-46e5-971e-8bd15fcbb68f/Screen+Shot+2022-03-23+at+08.54.21.png home Small Fortune App for ITV & NBC https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/f090a3d4-086f-40d9-a0d6-5d0df1a8aacf/Screen+Shot+2022-03-23+at+08.56.07.png home Launching Penguin Platform for Penguin Random House https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/28e1c3c8-5825-488f-8065-6d62136e1513/dove-real-beauty-campaign.png home Social Media Management for Dove https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/93a631fe-1815-45d3-b8a4-f05cf77cecb2/made-in-chelsea.jpg home Social Media for Made in Chelsea https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/bac84d09-db76-4a3c-87a7-1ab6e38ed26a/Screen+Shot+2022-03-23+at+11.16.31.png home BBC Slink - Assistant Content Producer https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/deb5c8d5-3fcc-40f4-9a68-c21e4af7d415/lets+chat+cash+copy.png home - Personal Podcast I created a personal finance podcast Let’s Chat Cash - interviewing women about their personal relationship with money. Featured guests include Tobi the founder of My Bump Pay, MBE awarded Senior Energy Manager Jaz Rabadia and author Alex Sheppard. https://aissetougriffin.com/new-page daily 0.75 2022-03-23 https://aissetougriffin.com/new-page-1 daily 0.75 2022-03-23 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/cd0f95fe-ff8c-4f9b-8ec0-02b0f5ba0394/IMG_4349.jpg Small Fortune app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://aissetougriffin.com/penguin-platform daily 0.75 2022-03-23 https://aissetougriffin.com/dove daily 0.75 2022-03-23 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/622f72ee-49cf-495d-9f26-6f36c54dd83d/6630f1112681001.60193c367eb62.jpg Dove - Dove Social Media I worked at creative agency HeyHuman as the Senior Community Manager for Dove’s UK Twitter and Facebook pages. I built the social strategy to fully utilise the paid earned and owned channels drawing on key audience insights. I worked with brand development to implement global campaigns for a UK audience. I produced regular social media analytics reports to illustrate progress and areas for improvement. https://aissetougriffin.com/made-in-chelsea daily 0.75 2022-03-23 https://aissetougriffin.com/new-page-2 daily 0.75 2022-03-23 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/35ca9d21-f380-4f11-b70e-b67fc362c254/Screen+Shot+2022-03-23+at+11.19.19.png BBC Slink https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/9028b6ec-e052-4e53-9a40-2131e7df17ac/Screen+Shot+2022-03-23+at+11.18.13.png BBC Slink https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/6e3b3ed1-07f6-48d4-afae-6709f978141a/Screen+Shot+2022-03-23+at+12.56.28.png BBC Slink https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/5ef68bbd-b86f-4a41-8dfc-17b5db59e2ad/Screen+Shot+2022-03-23+at+11.16.31.png BBC Slink - BBC Slink I worked at the BBC for three years as part of BBC Switch on teen girl magazine site BBC Slink. I started as a Researcher & progressed to Assistant Content Producer. The site featured a range of fashion, beauty and advice content which I wrote, edited and sourced. I worked with Radio 1 & 1Xtra to produce content at live events such as Big Weekend, Teen Awards and Sound. I organised and conducted celebrity interviews eg Demi Lovato, Ciara, Ed Sheeran & Zac Efron to name a few. View some examples below. https://aissetougriffin.com/get-in-touch daily 0.75 2025-07-02 https://aissetougriffin.com/about daily 0.75 2026-05-13 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/ea0f92bc-cd56-4612-95aa-ce7b62f22762/f509bae4-9cf0-4baf-b693-2ca2668eca3a.jpeg About - About me Hi, I’m Aissetou - a creative strategist with a background spanning social media, entertainment and creator marketing. For nearly 20 years I’ve worked across everything from broadcast TV and publishing through to global creator campaigns for brands like Dove, QuickBooks and Glade. I’m especially interested in the ways brands can show up in culture in ways that actually feel additive rather than interruptive - whether that’s through creators, entertainment, communities or social-first storytelling. A lot of my work sits at the intersection of audiences, platforms and culture. I love digging into how people behave online, spotting the formats and conversations gaining momentum, and turning those insights into ideas that people genuinely want to engage with and share. Alongside my day job, I’m also a content creator myself, sharing motherhood, career and marketing content on TikTok. Having experience on both sides of the industry has given me a real appreciation for the nuance of creator culture and what makes content resonate online today. I live in East London with my husband and two daughters. Diversity and representation are hugely important to me and I’m passionate about championing underrepresented voices and talent both within the industry and through the work I create. Get in touch https://aissetougriffin.com/libertyadventcalendargiveaway daily 0.75 2024-12-04 https://aissetougriffin.com/new-page-3 daily 0.75 2026-05-13 https://images.squarespace-cdn.com/content/v1/6235fe2312781840fd467f76/e8ccf2b9-5ada-477d-af0e-5ec192261aa5/Screenshot+2026-05-13+at+21.37.53.png https://aissetougriffin.com/new-page-4 daily 0.75 2026-05-13