Starbucks in store podcast

I developed the creative and influencer strategy for Starbucks’ Shaken Iced Espresso launch, originating the concept of transforming a traditional product campaign into a live cultural moment through an in-store podcast recording. Recognising the growing influence of creator-led audio formats and productivity-focused content amongst Gen-Z audiences, I identified Adrienne Herbert’s Power Hour podcast as the ideal partnership to authentically connect the product launch with conversations around energy, ambition and trying new things.

Leading the talent and creator strategy, I selected both the podcast format and guest talent, securing lifestyle creator and disability activist Sophie Butler for the live recording. I also shaped the wider influencer and press experience, inviting creators and media into an immersive live event designed to generate both real-world engagement and social amplification.

Hosted inside Starbucks, the campaign blended live entertainment, creator culture and branded experience to position the Shaken Iced Espresso launch within a socially shareable, audience-first environment. The activity generated over 6,000 podcast downloads alongside more than 5 million earned impressions across social and online channels, with 78% of the audience reached belonging to Gen-Z - demonstrating the effectiveness of pairing creator-led formats with culturally relevant brand storytelling.